Saturday, 20 August 2011

Paradigms vs Screenprinting

With the release of Paradigms #50 from Boston's OWLFOOD, we have set a new precedent in print design and visual presentation for the label into the future.

Having sourced a variety of heavyweight recycled boards to compliment a bold range of inks and metallic varnishes, we've begun to develop our own screen-printing studio, the first results of which being the OWLFOOD digi-pak; a two colour halftone design in silver and white. Each package is then hand folded, glued and packaged in a sealed presentation sleeve.

A delicate process of trial and error that has really captured the true creative essence of a Paradigms release, unlocking all kinds of new aesthetic possibilities and a most rewarding baptism of fire...

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